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"The support from Bonfire PR was a game changer for Carnival. It was fantastic seeing the reviews coming in from press and influencers I never would have reached otherwise (Bloody Disgusting, Alpha Beta Gamer, Buried Treasure), and having frequent, supportive, informative communication. It felt like a partnership, and I would recommend Bonfire to anyone who is considering upping their game marketing to the next level." - Beyond Booleans, developer of Carnival
Carnival arrived as a pixel-art point-and-click steeped in folk-horror atmosphere. Beautiful, unsettling, and undeniably niche, its challenge wasn’t only visibility - it needed credibility too.
Over two weeks, we ran a focused campaign: two press releases, direct engagement with horror media, and light targeted influencer outreach. The aim wasn’t scattershot attention, but resonance - getting Carnival in front of audiences who already lived and breathed horror.
That approach paid off. Horror heavyweight Bloody Disgusting spotlighted the game, a cultural stamp of approval for any horror title.
Syndication carried the story further - onto IMDb, Yahoo, and MSN - while YouTube creators like Alpha Beta Gamer (771K subs) carried it straight into horror communities.
And in Italy, daily newspaper Gazzetta di Parma connected the game back to its Venetian roots, adding cultural weight in Carnival’s home setting. Together, this mix of cultural coverage, mainstream validation, and creator reach gave Carnival the visibility it had lacked, backed with credibility it couldn’t buy.
It wasn’t luck. It was:
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