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We help developers and publishers get noticed with campaigns that cut through the noise.
Press, creators, and players talking for real.
We’re not a traditional PR agency - and we like it that way.
We play the games we promote. We speak fluent patch notes and trailer drops. And we know that what really spreads is trust - not just buzzwords.
Bonfire was built by people who’ve run influencer campaigns, written the coverage you’re trying to earn, and know what it means to actually get the internet to care. So when we pitch your title, it doesn’t feel like marketing. It feels like a recommendation from someone who’s invested, not just involved.
- No fake hype. We care more about credibility than clickbait.
- Hands-on execution. From code to coverage, we don’t just advise - we do.
- Creator-native mindset. We know what lands with players because we are them.
Whether it’s a AAA studio or a single dev in a Discord server, we’re here to help games find the people they’re made for.
A few of the games we've helped spark momentum for.
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Carry the torch.
Join Bonfire’s network of press and creators to get early access to the games worth covering. From review keys and exclusives to activations that light up communities, we make sure your audience gets the stories that matter.
Light the fire.
Bonfire helps indie teams and established studios turn launches into moments players remember. Whether it’s pre-launch PR, creator outreach, or full campaign strategy, we build sparks that grow.
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