‍

‍The Girl From Arkanya
^{Reigniting discovery for a Zelda-inspired indie with heart}

"We had always struggled to grow our wishlist count and connect with media and content creators. Bonfire PR quickly helped us turn that around, getting more eyes on our game and more wishlists than we’d ever had before. For anyone trying to figure out how they’re going to market their game release, I highly recommend Bonfire PR." - Arkanya Games, developer of The Girl from Arkanya

From Kickstarter dream to a launch-day challenge

The Girl from Arkanya first caught attention on Kickstarter in 2020, smashing its funding goal by 4x with a Zelda-style adventure set in the Amazon and a capybara companion that backers instantly loved. But by August 2025, wishlist growth had slowed, and visibility wasn’t matching the quality of the game. With just four weeks to go before launch, the team needed momentum – fast.

A sprint, not a scattershot

We kept it sharp. Four pressure points: wishlists, visibility, publicity, and influencer outreach.
No mass blasts - instead, we leaned into outlets and creators whose audiences would actually care about Arkanya’s unique hook. Two press releases, ~100 carefully placed keys, and hands-on advice to sharpen timing and positioning.

‍The spark that caught fire

The results came quickly. Arkanya surged into Steam’s Popular Upcoming, then hit the #1 spot on New & Trending, fueling a wave of wishlist activity. In just 20 days, wishlists jumped from just over 10,000 to 30,000+, with 17,000+ added during the campaign. Coverage spread across TikTok, Instagram, YouTube, Twitch, and outlets like Yahoo, GameSpark, and ComicBuzz. Twitch streams alone racked up 13,471 hours watched.

Why it worked

It wasn’t luck. It was:

• Audience fit over volume - creators and outlets chosen for resonance, not just reach.
• A simple, sticky hook - treasure-hunting adventure with a capybara sidekick.
• Tight key distribution - fewer codes, stronger placements that converted.
• Fast course corrections - daily adjustments based on what was landing and where momentum was building.

Key stats

‍