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Originally a homebrew Game Boy project, Yosei Wars risked slipping quietly onto the eShop - a tiny retro release easily lost in a crowded marketplace. One launch-day push turned that risk into reach.
Yosei Wars entered the eShop without a pre-launch campaign in place. Bonfire delivered a single launch-day press release, paired with light but targeted influencer outreach to retro and Nintendo-aligned outlets - securing coverage where none had previously existed.
It wasn’t a blockbuster campaign - and it didn’t need to be. One release, well-aimed, brought the game into Nintendo press, retro outlets, and YouTube creators, giving a homebrew project visibility it simply wouldn’t have had.
The coverage punched above its weight: specialist outlets and YouTubers such as GoNintendo and Nintendo Hall amplified a one-day push into something bigger than expected - proof that even the smallest campaigns can deliver outsized impact when placed well.
